In recent schemes coming from the southern part of India, the South Indian Government Scheme has banned the usage of Pepsi and Coca-Cola. The decision was the extrapolation of the ‘Make in India’ scheme launched by Pradhan Mantri Narendra Modi a few years ago. Plus, the water level there is phasing a downturn, and Pepsi Cola are using a lot of ground water causing problems for farmers and other people in South India.
The Traders’ Association of South India has boycotted the use of both Pepsi and Coca-Cola that controls over 80 percent of the total amount of cold drinks sold in the states. The main aim of boycotting the drinks was to,
Promote the ‘Swadeshi’ drinks,
Support the ‘Make in India’ movement throughout the country,
To save the underground water resources of the country that was depleted by these companies to make the cold-drinks and take the profit across international borders
To reduce the usage of these aerated drinks that contain harmful chemicals, pesticides, and excessive sugar
South India restricts use of Pepsi and Coca-Cola To Save Ground Water and For many other reasons
The ban is in addition to the recent movements of the uprise against the prohibition on Jallikattu which was imposed by the Indian government at the request of the international body for saving animals PETA. The other reasons why this youth driven drive implemented the ban was to reduce the exposure of the population to the harmful chemicals and excessive sugar content often found in these drinks.
The Yoga Gura Baba Ramdev has always been supporting the intake of fruit juices, lemon juices, Nimbu Panni, Lassi, and other such drinks that are good for health. He says the aerated drinks are harmful to human beings, so they must not be consumed. With this stand of South Indian Government Scheme to Ban Pepsi and Cola, people will now consume desi drinks like Nariyal Pani, Nimbu Pani, Lassi, etc. It will also help boost domestic economy and give business to the poor people as they can now sale more domestic and homemade drinks.
The sales of these companies were hurt further as the Tamil Nadu Milk dealers association also launched a boycott movement by agreeing not to sell foreign milk brands. These changes are expected to affect the overall GDP of the country in vast positive amounts giving the power to local brands to manufacture more cold-drinks and earn profit hence allowing the nation’s money to stay within the national borders. The manufacturers of Coca-Cola and PepsiCo make over 14,000 crores from the Indian market annually. If this South Indian Government Scheme and the movement to keep the water supply blocked to Pepsi and Cola is further spread to the rest of the country, these companies are sure to face a considerable amount of drop in sales. But, on the other side, it will become a very good news for local vendors who sell Nimbu Pani, Nariya Pani, Lassi, Fruit Juices, Lassi, Chaaj, and other such drinks that are actually good for the health.